After the success of the Hornitos rebrand, Beam asked for help with Tres Generaciones, a premium tequila brand with a storied past but little present day awareness. Packaging, branding, and visual identity were all transformed for the growing portfolio.
Contributions
Initial tasks included dialing in color and creating comps, followed by building mechanicals and asset kits, and coordinating complex bottle visuals. Throughout the process I kept in touch with Beam’s in-house production teams, troubleshooting unique printing requirements and ensuring successful execution.
Results
50% sales volume growth year on year, outpacing the tequila category by 7x (41% growth over last year versus 6% for category)
