Coca-Cola asked us to rebrand, re-market, and add some fun to their Fairlife brand of milk products, including launching the kids’ sub-brand.
Contributions
Exploration and testing of colors, tints, overprinting, distortion for the unique structural and substrate needs. Crafted mechanicals and asset kit. On-press testing and QA.
Results
55% sales bump and 2.5x increase in brand perception in the first year, 2018 Nielsen Design Effectiveness Award, and Fairlife became The Coca-Cola Company's latest $1B brand.
