Turner Duckworth moved the globally-recognized brand from cluttered to clean over a decade ago, and that identity endures today. Work over the many years of collaboration also covered Diet Coke, Coke Zero, and the Sprite family.
Contributions
Produced branding work for the core Coca-Cola portfolio, updating virtually every touchpoint (packaging, point-of-sale, sports partnerships, Olympics sponsorships, holiday promotions, equipment, fleet, food service, etc.). Travel to press checks and print techniques experimentation, image creation and retouching, mechanical building, and brand stewardship all got my eye and attention. I even researched creating custom bicycles.
Results
Increased Coca-Cola brand perception by 16% and brand value by 8%, winning the first Cannes Lion Grand Prix for Design, D&AD Yellow Pencil, and induction into the Clio Hall of Fame. Obie award for Sprite OOH work.
