Starting with strategy for the Samsung global mobile visual identity, scope expanded to the visual identity for the overall Samsung brand covering B2B, multiple Olympic Games sponsorship identities, and product marketing in North America and Europe, as well as multiple Samsung mobile flagship product launches per year across OOH, print, social, digital, retail, and events in 74 countries.
Contributions
Crafting and production of visuals for global product launches, creating final art to be used in print, OOH, digital spaces, and at launch events. Logo suites and asset kits for multiple sub-brands. Complex final art for global holiday campaigns, including in-store window displays at the 837 flagship store in NYC.
Results
Moving Samsung from #7 to #5 on the Interbrand Best Global Brands list within four years
